CAFÉ CULTURE

CAFÉ CULTURE

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For millions all over the world, sitting in a café with a delicious coffee is one of life’s great pleasures. Elevating this experience is the specialty café—where a skilled barista can make you a good-quality coffee, just how you like it.

CAFÉ CULTURE coffee bean CAFÉ CULTURE

THE CAFÉ EXPERIENCE

Cafés are at the heart of established traditions that go back centuries—from the café au lait in a Parisian café to the bottomless coffee mug in a Texas diner. More of us frequent cafés than ever before, thanks to coffee’s flourishing popularity in China, India, Russia, and Japan. Even though drinking coffee is just a normal part of everyday life for many, it is still a new and exciting experience for countless others. With this fresh passion for coffee, every day an increasing number of specialty cafés open around the world. Visiting such cafés, where you can experience an array of varieties, roasts, and styles, is no longer just for coffee connoisseurs. For anyone who appreciates the value of quality, sustainability, and care, a specialty coffee house is the perfect place to socialize, explore new flavors, and soak up a unique atmosphere.

COFFEE IS JUST PART OF LIFE FOR MANY, BUT FOR SOME IT IS A NEW AND EXCITING PHENOMENON

THE CAFÉ ETHOS

It is so easy to take coffee’s long journey from farm to cup for granted. Not everyone is aware that a coffee bean is the seed of a fruit, or that it needs to be roasted before it can be ground and brewed. An increasing number of cafés treat coffee as the fresh, seasonal product that it is, and promote it as an ingredient and a drink that takes skill to grow and prepare. They highlight and celebrate the vast range of unique flavors out there, helping to reveal the provenance and human story behind the beans. Thanks to specialty cafés, coffee lovers are becoming aware of the complexities of production, trade, and preparation. The challenges growers face—with low prices and a treacherous commodity market—have spurred an increasing demand for sustainably traded coffees. The concept that “quality costs more” has long been acceptable when it comes to food and wine, and rapidly consumers are realizing that the same rule should apply to coffee. While the balance between supply, demand, cost, and ecology is one that remains challenging and unpredictable, specialty coffee companies lead with a focus on quality, transparency, and sustainability. With such an increasing cultural shift that focuses on coffee cultivation and preparation, specialty cafés are more important than ever.

THE BARISTA

A barista in a specialty café is akin to a sommelier in the world of wine. He or she is a professional with expert knowledge, capable of advising you on how to prepare coffee in a way that not only gives you a caffeine kick, but also makes it taste interesting, exciting, and, most importantly, good.

Source : Coffee Obsession