The art of global expansion. Are you one of the more ambitious franchisors wanting to expand into new international markets? You are, then you should think about Master Franchising or one of the alternatives to take yournd into new territory.The benefits of franchising as a means of expanding a business are twofold. One, it involves low capital investment by the franchisor as the capital used to expand the network comes from franchisees. Two, by franchising the business, the franchisor places the expansion of his her business in the hands of people who are motivated to make it work..The franchise model provides the opportunity to learn the art of business by doing it in a very structured way. It also provides very strong support systems operational, financial and emotional to franchisees, which is important, as they might have low self esteem, which means self doubt creeps in quickly and regularly..Business format franchising the licensing of a trademark in conjunction with a prescribed business format and method of operation can be dated to the nine.th century, but did not develop in earnest until the ‘s. Business format franchising accounts for most of the explosive growth in franchising that has occurred in the past five decades..